As a photographer, you may be considering building a client closet to offer your clients a wider range of wardrobe options for their photoshoots. However, before investing time and money into creating a closet, it’s important to consider whether it’s truly necessary for your business and your clients’ needs. Here are some factors to consider before making the decision to build a client closet.
Not Unless you make it Epic, filling your client closet with normal dresses isn’t enough.
If you decide to invest in a client closet, it’s important to make sure it stands out from what your clients could find on their own. Consider investing in unique, high-quality pieces that will make your clients feel special and elevate their photoshoot experience. This could include vintage or designer pieces, statement accessories, or custom-made items. By offering something truly unique, you’ll be more likely to attract your ideal clients and make the investment worth it.
not Unless your existing client base wants access to a client closet.
Before investing in a client closet, it’s important to consider whether your existing client base would actually be interested in using it. If your clients typically bring their own outfits or prefer to shop for new ones for each photoshoot, then a client closet may not be worth the investment. However, if you have clients who struggle with finding the perfect outfit or are looking for something extra special for their photoshoot, then a client closet could be a valuable addition to your business.
not Unless you have a plan on what colors and styles to include that create the portfolio you want to create.
Building a client closet can be a great investment for your photography business, but it’s important to have a plan in place before making the investment. Consider the types of photoshoots you typically do and the styles and colors that would work best for those shoots. You don’t want to invest in a closet full of clothes that don’t fit your brand or the types of photos you want to create. Take the time to research and curate a collection of pieces that will enhance your portfolio and appeal to your clients.
If you’ve considered your options and need a plan you can started building the client closet of your dreams, our Client Closet Checklist will help you get started.