Creating a style guide for your photography business can help you establish a consistent and recognizable aesthetic that attracts your ideal clients. When your clients are showing up to their sessions in outfits that work for your editing style, the location and look great on them, the results are just that much better!
A Style Guide is the first part of a Styling Workflow that supports your clients with all of the decision they must make to decide what to wear to their session. This checklist will guide you through the process of creating your own style guide with the top ten things to have in your style guide . By following these steps, you can elevate your photography and stand out in a crowded market.
Define your ideal client and build a portfolio to attract them.
Before you can create a style guide for your photography, it’s important to define your ideal client. Who are they? What are their interests and values? What kind of photography do they respond to? Once you have a clear understanding of your target audience, you can build a portfolio that showcases your work in a way that resonates with them. This will help you attract the right clients and establish a strong brand identity.
Create a Style Guide for your clients that helps them achieve a specific aesthetic.
A style guide is a set of guidelines that outlines the type of outfits that your clients should wear to their session with you. the visual elements and overall aesthetic of your photography. It should include things like color palettes to choose, colors to avoid, types of clothing to wear and to avoid, where to shop and how to coordinate everyone if you are helping couples or families get ready for their sessions.. By creating a style guide for your clients, you can help them achieve a specific look and feel in their photos that aligns with your brand and their personal preferences, and gets you both the best pictures possible. This will not only improve the quality of your work, but also help you attract more clients who are looking for a specific aesthetic.
Click on the image below to download The Style Guide checklist to help you get started making your Style Guide for your photography business.
